The result of relentless consistency

Due to the success of the first run which sold out in an incredible 4 days, this second edition printing features a new cover colorway and is printed on gloss paper. This edition also includes a supplementary spiral bound book of illustrations from the backsides of the sheets of flash that Chad painted throughout 2024. This additional content is a mixture of notes and sketches that provide a deeper context of the project, shining light on Chad’s thoughts as he painted.


When most people keep a diary, they usually start writing things down each day: memories, quotes, inspirations, etc. Chad Koeplinger is not like most people, so when he decided to keep a journal for 2024, he chose to paint all-new sheets of flash each and every day. No matter where he was or what circumstance he found himself in, Koeplinger sat down and painted at least one entirely original sheet of flash. He never faltered in his production of this year-long artistic expression, and the result is, to put it bluntly, astounding.


From one day to the next, Koeplinger’s styles and color studies vary exponentially. And while there are continuous thematic elements throughout the work, each sheet has its own identity and can stand alone as a singular piece of art in and of itself. The dedication it took to pursue and finish this project is a testament to Chad’s durability and boundless creativity as an artist.


This year-long project culminated with an art opening featuring all of Chad’s original work on display at Great Lakes Tattoo in Chicago, IL on March 28th, 2025.

two versions

Deluxe

 The larger version (11” x 16”) is intended to be a collector’s edition, but the choice of how the collector wants to use it is completely up to them. The book would be perfectly at home displayed on a bookshelf, but Koeplinger wanted to encourage artists to remove the pages. With this concept in mind, we printed the larger version with distinct cut-out lines so that the reader can choose to use each individual page as reference material, or, remove them with the intention of hanging them as pieces of art.

Travel Size

The smaller version (6” x 8”) is meant to travel with the artist, to be used as a portable reference as needed. As opposed to the larger version where each image is the actual size of Chad’s paintings, the pages in the smaller version have been shrunk down. This helps keep the size of the book manageable and easy to carry.

Persistent now

FEATURED ARTIST

CHAD KOEPLINGER

Chad Koeplinger began tattooing in 1997 and since then, his life and art have taken him around the world. Born in Michigan, Chad left home and school at a young age to pursue art, ultimately transforming his passion into a lifetime commitment to tattooing. From his early days building flash and designs to years of nomadic tattooing, he has worked out of over 80 studios across more than 65 countries, truly turning the world into his canvas.

Rooted in tradition but always embracing evolution, Chad's style reflects a deep respect for classic tattoo aesthetics - strong lines, bold color studies, and iconic imagery - while allowing for experimentation and fluid creativity. Whether he's crafting a sleeve or sketching flash on the road, his designs remain unmistakably his shaped by decades of experience, travel, and an unwavering work ethic.

Today, Chad is based in Nashville, where he runs Adventure Tattoo, but his identity remains global - a constant traveler, creator, and storyteller through his art. With Persistent Now, he offers a rare, unfiltered glimpse into a year o ceaseless creativity: 365 days, 365 original flash sheets. For any one who values raw vision, dedication, and creative spirit this book is a testament to what tattooing can be when passion meets commitment.

TAKE A LOOK INSIDE

See the project that defined a year

Inside Persistent Now is an astonishing range of imagery — traditional motifs, experimental color work, surreal ideas, and everything in between. These interior spreads reveal the evolution of Chad’s creativity as he completed a full year of painting, one sheet at a time, without pause.

a year of relentless creativity

Chad painted an original sheet of flash every single day of 2024 — without exception. This book captures the discipline, endurance, and artistic evolution that came from showing up daily, no matter the circumstances. It’s a rare, complete visual record of an artist pushing his craft without pause.

365 Sheets of flash + bonus sketchbook

Inside are hundreds of flash designs showcasing bold compositions, color studies, and motifs rendered in Chad’s unmistakable style. The second edition also includes a spiral-bound companion book with handwritten notes and sketches pulled from the backs of the originals, offering a deeper look at his thought process.

style, range, and experimentation

From one day to the next, Chad shifts dramatically — exploring new palettes, themes, and structures while maintaining the integrity of traditional tattooing. Each sheet stands on its own as a complete piece of art, yet together they show a year-long evolution that artists and collectors will find endlessly inspiring.

collector editions built to last

Both versions of Persistent Now are printed with premium materials and designed to be used, referenced, and displayed. The large format can be deconstructed into individual sheets, while the smaller edition is built for portability. With each print run selling out fast, these books are available only while supplies last.

a landmark in modern traditional tattooing

Chad’s year-long commitment produced a body of work that documents not only his artistic evolution, but the pulse of contemporary tattooing itself. Persistent Now brings that world to your hands in a premium, limited-edition format. For tattooers, collectors, and fans of the craft, this is a book that defines an era.

About us

At Afterlife Press, we create books with intention — publications that honor the people, stories, and history behind tattooing. Every title we produce is crafted with uncompromising attention to detail, built in collaboration with world-class artists, and printed to last a lifetime. These are not disposable products or mass-market books; they’re artifacts meant to be collected, revisited, and preserved as part of tattoo culture’s evolving story.

Premium Craftsmanship
Artist driven
Limited Edition
Most Loved

Explore Our Favorites

Afterlife Volume 3

The third edition of our self titled Afterlife series. Limited edition boxed set containing over 600 pages of art, interviews, and more.

Drawings for Tattoos Volume 2

O’Donnell went all out for this sequel project, filling the pages with over 300 original color illustrations of all sizes. The result is a masterful collection that showcases O’Donnell’s range of work from the past several years.

Love, Death, & Fortune

Love, Death & Fortune is filled with invaluable troves of reference material from Paul’s body of work, photographs of Paul’s tattoo journey, and a special poster section at the back to highlight the timeless masterpieces that Paul has created for his own enjoyment and for various tattoo conventions.

Our Picks

You May Be Interested